AdWords Keyword Research Genie - Full Version

Posted: November 2, 2005

This book is currently not being offered as it’s being rewritten due to upgrades Google has made to the keyword tool.

If you’d like to know when it’s updated, please subscribe to our blog where we will post when it has been re-released.

Thank you,
brad

This 80 page eBook details the new Keyword Research tool launched by Google AdWords.

The eBook walks users through several important steps of PPC Marketing:

Overview of PPC Marketing
Overview of Google AdWords
Keyword Research Information
Google AdWords Keyword Matching Information
Negative Keywords
New Google AdWords Keyword Tool
Advanced Tool Uses
Marketing Glossary

If you use AdWords or are involved in keyword research, this book will help guide you into a full understanding of using the advanced keyword research features of this tool.

1. Pay Per Click Overview - 4 -

1.1. What is PPC Marketing? - 4 -

1.2. How Pay Per Click Works . - 5 -

1.3. Advantages of PPC Marketing. - 5 -

1.3.1. Increased Visibility - 5 -

1.3.2. Increased Branding - 6 -

1.3.3. Increased Visitor Confidence. - 6 -

1.3.4. New Website Visibility - 6 -

1.3.5. Lifetime Visitors - 6 -

1.4. Internet Visibility through PPC . - 7 -

1.5. PPC FAQ . - 9 -

1.5.1. Can I get search engine traffic without paying per click? - 9 -

1.5.2. Why should I pay for traffic? . - 9 -

1.5.3. Can a business really make money paying for traffic? - 10 -

1.5.4. How does pay per click advertising help me brand my product? - 11 -

2. Google AdWords Overview. - 13 -

2.1. What is Google AdWords? - 13 -

2.2. Why is AdWords Important to me? . - 13 -

2.3. How do I start an AdWords Account? . - 14 -

2.4. Where can I find AdWords Help? - 14 -

3. Keyword Research. - 16 -

3.1. What are Keywords? - 16 -

3.2. Finding Good Keywords - 17 -

4. Keyword Matching Options. - 26 -

4.1. Exact Match . - 26 -

4.2. Phrase Match - 26 -

4.3. Broad Match. - 26 -

4.4. Negative Match - 27 -

5. Keyword Research. - 28 -

5.1. Finding Negative Keywords - 28 -

6. Using the New AdWords Tool - 31 -

6.1. Finding the Tool. - 31 -

6.2. Working with Many Views - 32 -

6.3. Finding Keywords - 33 -

6.4. Mining the Tool for Keywords - 33 -

6.5. Spidering Your Webpage. - 39 -

AdWords Keyword Research Genie

6.6. Spidering Your Website. - 43 -

6.7. A Note About the Two Main Views - 46 -

6.7.1. Keyword Variations . - 46 -

6.7.2. Site-Related Keywords - 47 -

6.8. Save Your Work. - 47 -

6.9. Importing Your work . - 50 -

7. Advanced Uses of the Keyword Tool - 52 -

7.1. Keywords Only - 52 -

7.2. Keyword Popularity. - 54 -

7.2.1. Sorting by Advertiser Competition - 56 -

7.2.2. Sorting by Search Volume . - 58 -

7.3. Cost and ad position estimates . - 63 -

7.3.1. Sorting by Estimated Avg. CPC - 66 -

7.3.2. Estimated Ad Position - 67 -

7.4. Estimating Traffic - 70 -

7.5. Overview of all the Keyword Tool Views. - 72 -

7.6. Conclusion . - 73 -

8. Appendix - 75 -

8.1. Marketing Glossary - 75 -

And best of all - it’s Free.

This book is currently not being offered as it’s being rewritten due to upgrades Google has made to the keyword tool.

If you’d like to know when it’s updated, please subscribe to our blog where we will post when it has been re-released.

Thank you,
brad

Related Information:

« Sergey Brin conversation with John Battelle

Dealing with Overbidders on PPC Engines »

Written by Brad Geddes aka eWhisper · Filed Under AdWords Keyword Tool

Comments

4 Responses to “AdWords Keyword Research Genie - Full Version”

Todd on November 3rd, 2005 12:09 pm

Very nice guide Brad. Looks like I have some additional reading material for the Vegas trip.

Thanks!
Kimberly on November 5th, 2005 10:47 pm

This is great information. Thank you.
Ed on November 18th, 2005 10:36 am

Wow. I’m stunned. This book taught me everything I need to know about the adwords tool, and a lot of keyword items I had never thought of before.
Mike on February 18th, 2006 2:26 pm

Excellent info! Just finished reading it - well worth the time - one of the best ebooks I’ve read about keyword research.